Inside a creative marketing agency many hours of employees time is spent discussing creative ideas, developing concepts or meeting with new and or prospective clients. So not only do they need an office space that will impress current and potential clients, they also need an office space where employees can interact easily and in comfort - which is especially important for the marketing industry where creativity is Key! Some of the many challenges an office design company face during the office design process of a creative marketing agency is to capture the dynamic and flexible nature of working at such an agency, to enhance the creativity and to use it in the office interior design. Set out to master the creative human side of a marketing agency.
Having access to good artificial lighting or daylight is known to increase productivity. When people work under bad lighting conditions, they can develop eyestrain, headaches and general irritability. Particularly dark spaces can have a pronounced psychological effect and depress the brain. Employees should have access to their own lighting so that they can make the necessary lighting adjustments depending on the task they are carrying out. Well-designed artificial lighting will increase functionality, however, there is no comparison to natural daylight, and this should be maximized wherever possible. Windows provide a connection to the outside world and should be used whenever the building design allows for it. Open plan layouts that employ low cubicle panels or glass panels can maximize the entry of natural light into the office. Skylights are also a good alternative when windows are not an option.
Depending on an individuals tasks, some employees will need a higher level of privacy to allow for deeper concentration while others will need to be in communication at all times. For example, a tight corner cubicle with high panels would not be suitable for people in a creative role who need to be in constant communication with their team. Sales people, on the other hand, may need to be in quieter, enclosed spaces so that they can carry on confidential phone conversations or conduct meetings in private. Either way, whether the office space is more open-concept or has more private offices, it is always a good idea to designate rooms for coffee breaks and office equipment to an area away from the main workstations. In this way the noise level will not bother other staff members.
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